Your Brand Is Your Business. Protect It.
In a competitive marketplace, your trademark is more than just a logo or name—it is your commercial identity, your reputation, and often your most valuable asset. Whether it appears on a storefront, a product, or a service platform, your trademark distinguishes your business and builds customer trust.
Unfortunately, that value makes trademarks a frequent target of misuse and imitation. At FAKHER & CO, we provide legal solutions to help secure your rights, enforce protections, and resolve disputes swiftly—before reputational or financial damage occurs.
Understanding Trademarks in the UAE
A trademark is any sign capable of distinguishing the goods or services of one business from those of another. This includes names, logos, slogans, designs, or combinations thereof. In the UAE, trademarks are protected under Federal Law No. 36 of 2021 on Trademarks, and their registration is governed by the Ministry of Economy.
Whether your business is based in Dubai, Abu Dhabi, a free zone, or abroad, trademark protection ensures others do not exploit your commercial identity—intentionally or inadvertently.
Common Trademark Disputes We Handle
Our legal team handles a wide range of trademark-related issues, including:
Trademark Infringement
Unauthorized use of a registered or well-known trademark
Passing Off
Use of a mark or branding that misleads consumers into believing an association exists
Trademark Opposition
Challenging the registration of a conflicting or similar mark
 Cancellation Actions
Seeking to revoke a trademark due to non-use, bad faith, or other legal grounds
Licensing Violations
Breach of trademark licensing terms or unauthorized sublicensing
Imitation & Counterfeiting
Legal actions against counterfeiters or those exploiting brand value
Trademark Registration & Dispute Resolution Services
At FAKHER & CO, we offer full legal support across the lifecycle of your trademark, including:
Trademark Registration
- Local and international filings (GCC, WIPO, Madrid Protocol)
- Clearance searches and risk assessments
- Filing oppositions or defending your mark during registration disputes
Trademark Enforcement & Litigation
- Civil claims for damages and injunctions
- Cease and desist actions
- Criminal complaints for counterfeiting or fraudulent use
- Representation before trademark authorities and specialized courts
Licensing & Commercial Use
- Drafting and negotiating licensing agreements
- Enforcing license compliance
- Advisory on franchise and distribution models using trademarks
Why FAKHER & CO?
Deep Knowledge of UAE Trademark Law
Our legal team stays abreast of all legislative updates and administrative procedures in the UAE and Gulf region.
 Practical, Real-World Solutions
We partner with IP experts and government liaisons to resolve disputes efficiently.
 Strategic Enforcement
We tailor our strategy based on the commercial risks, reputation impact, and enforcement channels best suited to your brand.
 Trusted by Businesses of All Sizes
From start-ups and SMEs to regional brands, we safeguard trademarks with professionalism and discretion.
Need to Protect or Enforce Your Trademark?
Whether you are proactively defending your mark or responding to an infringement, legal intervention is critical. Acting quickly can prevent market confusion, revenue loss, and brand dilution.